Friday, February 23, 2007

PushON launches Viral Marketing Campaign

The PushON video has gone live, and it’s pretty funny if you’re into Online Marketing.

It's interesting to see the how a simple idea can explode, thanks to some Viral Marketing Strategy. I'm going to blog further on some of things we've all discovered while playing with this project but here is what the final video looks like...



...And if you'd like to see it on the PushON site; have a look at Viral Marketing in Action.

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Wednesday, December 27, 2006

Event Marketing

When is online marketing not just about marketing online? Well in the last week or so I have been busy helping The Manchester New Technologies Institute to market a number of their successful corporate training courses.

The problem I faced was not knowing how to advertise a course? An event that has a specific start and an end date. The usual linking, blog posts and article submissions were all well and good but I wanted to create a solution that would be removed from the web once the course had finished. The last thing I wanted to do was create duplicate content that would be penalised by search engines having a negative effect to the client’s online presence.

The answer has come in the shape of eventful an online events search engine. This site allows users to add information about a range of courses, events and gigs. Affiliated to ping-o-matic the site updates a number of resources with newly updated content taking the legwork out of distributing your event information across the web.

Its early days for this site but I’ll be keen to see how it develops and to see what new sites appear on the back of this great idea.

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Wednesday, June 14, 2006

White Dental Spa - Cosmetic Dentists

I've been doing some SEM for this Cosmetic Dentists in Alderley Edge, near Manchester, in the heart of Cheshire. They have created one of the leading cosmetic dental practices in the UK.

They cater for both NHS and Cosmetic Dental Treatments.

Let me know what you think!

Jamie
SEO Specialist

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Why I'm here...

Just got a new Job, working with some great guys at a firm in Manchester Called PushON. Spending a lot more time on the net doing 'SEM' for them so thought I'd get going with one of these.

Oh and by the way... just incase you dont know what online marketing is...

Online Marketing is simply a collection of methods that help make your website work for your business. There are many reasons to market online. For instance, it may just be that you want to build your brand presence online. You may also want to bring lots of people to your website. Once those people reach your website, there may be a wide range of things that you want them to do. Many businesses want those people to buy something, but you could also consider bringing them to your site as a point of contact to support your product or service, effectively helping retain customers. Whatever you motivation, there are some solid and measurable techniques that you can apply to Digital Marketing

Check back soon to see what I'm upto.

Jamie Clouting
SEO Specialist

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