PushON launches Viral Marketing Campaign

The PushON video has gone live, and it’s pretty funny if you’re into Online Marketing.

It's interesting to see the how a simple idea can explode, thanks to some Viral Marketing Strategy. I'm going to blog further on some of things we've all discovered while playing with this project but here is what the final video looks like...



...And if you'd like to see it on the PushON site; have a look at Viral Marketing in Action.

Naughty SEO

Now before I go any further I have to say that I fully support White Hat SEO techniques. But sometimes its worth knowing about the techniques that others implement in order to cheat the system.

Katrina, has been busy putting together a list of Naughty SEO tricks and bad practices and she discusses the pros and cons of using them.

As I've often mentioned in previous posts; Black Hat techniques do not pay off in the long run. The search engines are becoming wise to such techniques and anybody using such tricks could find their website being penalised from search results.

So check out what Katrina has to say, and make sure your website isn't implementing any Naughty SEO.

Mobile Web

I was having a play on my PDA the other day and I thought I'd have a look to see if websites geared up for mobiles/PDA were better the when I last checked.

I have to be honest and say that I was slightly disheartened by the lack of sites showing good quality content that was changing quick enough for me to bother having a look on the move.

I've previously written about Time Magazine developing a mobile friendly website and I was pleased to see that the BBC have followed suit with:

But after struggling to find any good sites I went to the place where all search marketers begin... yes Google! Google have launched Google Mobile Services.

As you can see from the layout of the search engine it has been stripped to purely functional elements with a new option for Mobile Web (Beta).

I'm undecided by its usage at the moment but as I look around at the new mobiles for sale today, its clear that the devices to support mobile web are selling everywhere and its not going to be long before companies are going to have to take their 'Mobile Web Presence' seriously.

Blogger Upgrade

As like many fellow bloggers on Blogger I've 'upgraded' to NEW Blogger! After having a look at the tour the following functionality seems to have been implemented:

• Customising Your Template Tool
• Create a Private Blog Function
• Extension of the Feed Options (Including RSS Support)
• and An Updated Dashboard Layout

Some other bits I've noticed include the introduction of category tags to posts and the removal of the option to publish the entire blog or just index (which won't be missed!)

I'm quite impressed with the new upgrade, although I'm still wondering why I now log on using my Google Account details?

I'd be interested to hear how other people have found the upgrade... Drop me a comment and let me know.

Update: Keep an eye on the 'Official Blogger Buzz' as it happens.

Update: I've introduced a range of social bookmarking badges into the full page version of my blog posts.
I found the script for the buttons on badged.net.

The PageRank Guessing Game...

Well I'm not sure if its just me but I seem to have got a PageRank of 3... Thats not bad for only 36 post work!
As Google put it:

PageRank is a function of Google that measures the quality of a website on a scale of 0 to10. The theory is that high quality sites receive a higher PageRank based on visitors and traffic your site receives. PageRank is a “vote”, by all the other pages on the internet.

For more information on PageRank try checking out the Google Technology Page.