Rolling Out The Content...

As with many large digital industry conferences and awards, the geeks like to get the content out of the venue before they have managed to leave themselves! The race is on from the time the keynote speaker gets to his feet - and a critique of what he is saying is circulating around the blogosphere before he has finished introducing himself!

Well tonight is the Big Chip Awards, Manchester's Industry awards, by the industry, for the industry! And the boys (and girl) over at PushON have been searching hard to see what Web 2.0 has to offer in terms of social interaction.

So how do you juggle content distribution and a fun night of drinking and eating?

Well we think we've found the answer, in the form of twitter and ShoZu.

Twitter - Twitter is a blog-like site that allows users to "twit" about what they are doing at the moment. What makes this service more interactive then others is that it allows users to post messages via standard sms messaging.

ShoZu - is a Media distribution service that allows users to harness the power of their mobile phone to upload images and videos straight to their Flickr feeds.

So with the above installed and ready to go, all we have to do now is wait out and get ready for the awards. Oh - and remember to "Roll Out The Content..."

See what Katrina is saying on the PushON Blog for more.

Big Chip Nominations

The first week of April means only one thing to the North West’s New Media Industry… who has successfully been short listed for the Big Chip Awards?

Well I am pleased to say that Virtuaffinity and PushON have followed on from last years success at the awards with not just one but two nominations.

In the category of Best Commercial Website Virtuaffinity has been short listed for their work on the Didsbury Magazine Online. And in the category of Best Rising Star I have been nominated for my work over the last year with PushON.

As you can imagine we are really excited by the news that we have been short listed for these awards and that a body of the industries finest has continued to like our work. The future is looking bright for both PushON and Virtuaffinity – and nominations at such high profile events as this will continue to help us show the North West that for a small firm we can compete and succeed against the big boys.

Read all the Big Chip Shortlists here.

Building a Wiki

I've spent the day building a wiki for one of our clients Restore Foam.

Well actually that's not the whole story - I've spent two days attempting to build a wiki and then I accidentally killed it during a routine update! So after a change of wiki software and a few hours sleep I started again.

I was surprised to see all the wiki software available. But after some thought we went for the wiki that powers Wikipedia.

I've spent the day playing with the MediaWiki and I have to say that I'm a big fan already. It's stable, reliable and pretty straight forward (once you've got your head round the syntax.)

If you fancy a look at what I've been up to have a look at the Orthopaedic Wiki.

Event Marketing

When is online marketing not just about marketing online? Well in the last week or so I have been busy helping The Manchester New Technologies Institute to market a number of their successful corporate training courses.

The problem I faced was not knowing how to advertise a course? An event that has a specific start and an end date. The usual linking, blog posts and article submissions were all well and good but I wanted to create a solution that would be removed from the web once the course had finished. The last thing I wanted to do was create duplicate content that would be penalised by search engines having a negative effect to the client’s online presence.

The answer has come in the shape of eventful an online events search engine. This site allows users to add information about a range of courses, events and gigs. Affiliated to ping-o-matic the site updates a number of resources with newly updated content taking the legwork out of distributing your event information across the web.

Its early days for this site but I’ll be keen to see how it develops and to see what new sites appear on the back of this great idea.

Networking Guru Takes Networking Online!

Will Kintish, Manchester's Leading Business Networking Guru, has taken his networking skills online.

Will chose the ever-growing myspace to start his Social Networking Adventure, Check out what Will has to say on his new profile.

Why I'm here...

Just got a new Job, working with some great guys at a firm in Manchester Called PushON. Spending a lot more time on the net doing 'SEM' for them so thought I'd get going with one of these.

Oh and by the way... just incase you dont know what online marketing is...

Online Marketing is simply a collection of methods that help make your website work for your business. There are many reasons to market online. For instance, it may just be that you want to build your brand presence online. You may also want to bring lots of people to your website. Once those people reach your website, there may be a wide range of things that you want them to do. Many businesses want those people to buy something, but you could also consider bringing them to your site as a point of contact to support your product or service, effectively helping retain customers. Whatever you motivation, there are some solid and measurable techniques that you can apply to Digital Marketing

Check back soon to see what I'm upto.

Jamie Clouting

SEO Specialist

Tags:business PushON SEO