Saturday, February 24, 2007

Viral Marketing gets Exposure

The Viral Marketing Campaign we're working on at PushON is getting international exposure!! Today it reached the top post on Web Pro World and making their weekly mail out to all members.

So far we’ve had mixed comments, but love it or hate it, it’s proving to be a viral success. I am surprised by many of the comments/criticisms; most are about length, language (both swearing and English colloquialisms) and the use of women to sell the video!

If you’ve not already seen it, take a look at our Viral Marketing Video; but be warned, it’s not for the faint hearted!

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Friday, February 23, 2007

PushON launches Viral Marketing Campaign

The PushON video has gone live, and it’s pretty funny if you’re into Online Marketing.

It's interesting to see the how a simple idea can explode, thanks to some Viral Marketing Strategy. I'm going to blog further on some of things we've all discovered while playing with this project but here is what the final video looks like...

...And if you'd like to see it on the PushON site; have a look at Viral Marketing in Action.

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Tuesday, February 13, 2007

Naughty SEO

Now before I go any further I have to say that I fully support White Hat SEO techniques. But sometimes its worth knowing about the techniques that others implement in order to cheat the system.

Katrina, has been busy putting together a list of Naughty SEO tricks and bad practices and she discusses the pros and cons of using them.

As I've often mentioned in previous posts; Black Hat techniques do not pay off in the long run. The search engines are becoming wise to such techniques and anybody using such tricks could find their website being penalised from search results.

So check out what Katrina has to say, and make sure your website isn't implementing any Naughty SEO.

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